Business Marketing – Level 2 Course

£ 181.27

Our Business Marketing Course at the Distance Learning Centre looks at applying the principles of marketing to a business. Visit us today for more information.

Course Description

The Business Marketing – Level 2 Course is designed for people seeking to understand and apply the principles of marketing to a business. The home study course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques.

At the end of the home study courses students will be able to:

  • Conduct market research
  • Define customers needs, wants and desires
  • Carry out a SWOT analysis
  • Prepare a marketing plan
  • Describe a range of marketing methods
  • Evaluate the benefits of using different marketing media
  • Compose purposeful advertising copy
  • Understand how to use press releases, promotions and public relations
  • Define the selling process
  • Devise a telephone sales campaign
  • List the benefits of keeping advertising records

On successful completion of this course students will receive an endorsed Level 2 Certificate of Achievement from ABC Awards and Certa Awards.

The Business Marketing – Level 2 Course Includes the Following Units:
The following topics are covered: Why do market research, Who will be your typical customer, What will they want, Why will customers buy from you, How to do market research successfully, SWOT analyses and Your marketing plan.
The following topics are covered: Planning – position & strategy, Advertising a business and Promoting a business.
The following topics are covered: What is selling, Building blocks leading to a sale, Handling incoming calls, Making appointments by phone, Reaching the decision maker, The sales presentation, Telephone selling, Handling objections, Keeping records and How to motivate yourself.

Prerequisites

There are no particular entry requirements for this course, so students can sign up providing they are comfortable studying at a Level 2 standard.

Course Duration & Online Support

You can start this course at any time, and you would be registered for a one-year period. You also have access to a personal tutor who can be contacted by email. Your tutor is available to assist with any queries and to mark your assignments for the Awarding Body.

As the course is self-study, you can complete it as quickly as you like. Support extensions are available if students do not complete the course within the one-year period.

Assessment

You will be assessed on TMAs (Tutor Marked Assignments). Most TMAs consists of short paragraph answers, although some TMAs may have a specific word count. The main criteria to pass as assignment is to prove to the tutor that you have fully understood the question and have answered it sufficiently.

If the assignment is not of the required level or needs an amendment it will be detailed in your tutor feedback so you can make any required changes. The course tutor will be happy to give guidance as to how you might improve you answers. Your work can be sent back to your course tutor by email or by post.

About ABC Awards & Certa Awards Certification

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Kendal Publishing has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained.

The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

Information on level descriptors can be found on the Ofqual’s level descriptors page.

The course itself has been designed by Kendal Publishing to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

Additional information

Course Format

Paper Based Materials

Self-Study Time

Approximately 80 Hours (Self-Study)

Delivery Time

1-2 Working Days (Courier Service)