The Introduction to Search Engine Optimisation Online Course will help students to identify relevant keywords and structure your website and content to present these in the best possible way. You will learn about search engine optimisation techniques that you can implement yourself or use to talk to your website designer in their language to ensure that your website is built or maintained using relevant structure and keywords. The course will give you practical, step by step tips that you can see working in reality. You can see the impact that the correct use of keywords, images and structure have on websites, blog posts, social media profiles and videos. The course will ensure you understand the difference in the keywords you may need to use for your Social Media content so that you target your audience effectively and listen to what they are saying.
There are no particular entry requirements, although it is recommended that students have a good understanding of using computers.
Students may register at any time. As this is a short course, the student receives a fully-supported 3 month licence period and any support is delivered via email. As the course is self-study, you can complete in as little or as long a time as you prefer within the 3 month licence period.
As this is a short unaccredited online course there are no student assignments although there are exercises for the student to complete as they progress.
This course is designed for personal development and is not externally accredited. Students can request a Certificate of Completion after successfully completing all course learning objects.