Marketing Studies – Level 3 Course

£ 281.37

This distance learning journalism course by the Distance Learning Centre is ideal for those who wish to learn or improve their journalistic writing.

Course Description

The Marketing Studies – Level 3 Course is designed for students who wish to gain an understanding of the principles and practice of Marketing and their business applications.

The home study course is designed for study by distance learning at work or at home. Students receive course manual, assignments and study guide plus tutor support by mail and email. You can start at any time and plan your studies over a period of up to one year from the time of enrolment.

Course Objectives:

The Objectives of the home study courses are to:

  • Conduct market research
  • Define customers needs, wants and desires
  • Carry out a SWOT analysis
  • Prepare a marketing plan
  • Describe a range of marketing methods
  • Evaluate the benefits of using different marketing media
  • Compose purposeful advertising copy
  • Understand how to use press releases, promotions and public relations
  • Define the selling process
  • Devise a telephone sales campaign

On successful completion of this course students will receive an endorsed Level 3 Certificate of Achievement from ABC Awards and Certa Awards.

The Marketing Studies – Level 3 Course Includes the Following Units:
The following topics are covered: SWOT Analyses; PEST Analyses; and Product life cycle.
The following topics are covered: Market research (your customers, your product and your competitors); Marketing objectives; Marketing strategy; Marketing mix; The four P’s; Marketing action plan; and Appendix 1 Action plan.
The following topics are covered: The marketing communications mix; Personal selling; Sales promotion; Public relations (and publicity); Direct marketing; Trade fairs and exhibitions; Advertising (above and below the line); eMarketing (and Internet promotions); Sponsorship; Merchandising (and point-of-sale); Brands; and Appendix 2 Action plan.
The following topics are covered: Defining customer relations; Customer service; Why a good customer relationship is important; Introducing a customer services programme; Making continuous improvements to customer service; and Appendix 3 Action plan.

Prerequistes

There are no particular entry requirements for this course, so students can sign up providing they are comfortable studying at a Level 3 standard.

Course Duration & Online Support

You can start this course at any time, and you would be registered for a one-year period. You also have access to a personal tutor who can be contacted by email. Your tutor is available to assist with any queries and to mark your assignments for the Awarding Body.

As the course is self-study, you can complete it as quickly as you like. Support extensions are available if students do not complete the course within the one-year period.

Assessment

You will be assessed on TMAs (Tutor Marked Assignments). Most TMAs consists of short paragraph answers, although some TMAs may have a specific word count. The main criteria to pass as assignment is to prove to the tutor that you have fully understood the question and have answered it sufficiently.

If the assignment is not of the required level or needs an amendment it will be detailed in your tutor feedback so you can make any required changes. The course tutor will be happy to give guidance as to how you might improve you answers. Your work can be sent back to your course tutor by email or by post.

About ABC Awards & Certa Awards Certification

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Kendal Publishing has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained.

The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

Information on level descriptors can be found on the Ofqual’s level descriptors page.

The course itself has been designed by Kendal Publishing to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

Additional information

Course Format

Paper Based Materials

Self-Study Time

Approximately 100 Hours (Self-Study)

Delivery Time

1-2 Working Days (Courier Service)