The Social Media Strategy for Business Online Course is aimed at business people who want to create an effective social media strategy for their business. Social Media as a form of marketing is here to stay. Done well, it can be a fantastic, low cost method of marketing your business – you can reach a large number of targeted people instantly and control your message. This course will help you create a strategy for your social media marketing to ensure you don’t waste time and money.
- Unit 1: Setting the Scene
- Unit 2: Review of Social Media
- Unit 3: Aims & Audience
- Unit 4: Channels
- Unit 5: Content
- Unit 6: Resources
- Unit 7: Measure
- Unit 8: Putting it all Together
There are no particular entry requirements, although it is recommended that students have a good understanding of using computers.
Students may register at any time. As this is a short course, the student receives a fully-supported 3 month licence period and any support is delivered via email. As the course is self-study, you can complete in as little or as long a time as you prefer within the 3 month licence period.
As this is a short unaccredited online course there are no student assignments although there are exercises for the student to complete as they progress.
This course is designed for personal development and is not externally accredited. Students can request a Certificate of Completion after successfully completing all course learning objects.